Resources | Subject Notes | Economics
Price elasticity of demand (PED) measures how much the quantity demanded of a good changes in response to a change in its price. It's a crucial concept in economics as it helps us understand consumer behavior and how markets respond to price fluctuations.
PED is calculated as:
$$PED = \frac{\text{Percentage Change in Quantity Demanded}}{\text{Percentage Change in Price}}$$
The value of PED indicates the responsiveness of quantity demanded to a price change. The possible categories of PED are:
We can use demand curve diagrams to visually represent different PED categories. The shape of the demand curve is the key indicator.
A perfectly elastic demand curve is a horizontal line. This means that consumers will buy any quantity at a specific price, but they will not buy anything if the price is increased even slightly.
Price | Quantity Demanded |
---|---|
$P_1$ | $Q_1$ |
$P_2$ | $Q_1$ |
$P_3$ | $Q_1$ |
A perfectly inelastic demand curve is a vertical line. This means that the quantity demanded does not change regardless of the price. Consumers will buy the same amount at any price.
Price | Quantity Demanded |
---|---|
$P_1$ | $Q_1$ |
$P_2$ | $Q_1$ |
$P_3$ | $Q_1$ |
A unit elastic demand curve is a straight line that slopes downwards. The percentage change in quantity demanded is equal to the percentage change in price.
Price | Quantity Demanded |
---|---|
$P_1$ | $Q_1$ |
$P_2$ | $Q_2$ |
An elastic demand curve is a steeply sloping downward curve. The percentage change in quantity demanded is greater than the percentage change in price.
Price | Quantity Demanded |
---|---|
$P_1$ | $Q_1$ |
$P_2$ | $Q_2$ |
An inelastic demand curve is a gently sloping downward curve. The percentage change in quantity demanded is less than the percentage change in price.
Price | Quantity Demanded |
---|---|
$P_1$ | $Q_1$ |
$P_2$ | $Q_2$ |
Several factors influence the price elasticity of demand:
Understanding PED is important for businesses when making pricing decisions. If demand is elastic, a price increase will lead to a significant decrease in quantity demanded, potentially reducing total revenue. If demand is inelastic, a price increase can lead to an increase in total revenue.