Accommodation: types, grading, factors influencing choice
Ancillary services: currency exchange, insurance, car hire
Barriers to travel: economic, political, social, environmental
Climate: factors, types, seasonal patterns
Communication skills: verbal, non-verbal, active listening
Continents, oceans, major countries, capital cities, gateway cities
Cultural attractions: heritage, traditions, events
Evaluating effectiveness of marketing and promotion
Growth of international travel: trends, statistics, influencing factors
Impact of travel and tourism: economic, environmental, socio-cultural
Importance of customer care, meeting customer needs and expectations
Importance of product knowledge and differentiation
Landforms and landscapes: physical features, natural attractions
Management strategies: monitoring, evaluation, adaptation
Managing tourism development: planning, community involvement
Marketing principles: aims, market research, target markets
Planning processes: stages, stakeholders, environmental considerations
Policy development: aims, objectives, government involvement
Positive and negative impacts: economic, environmental, socio-cultural
Principles, aims and objectives of travel and tourism
Procedures for handling enquiries, complaints, emergencies
Promotional techniques: advertising, sales promotions, public relations
Public and private sector roles, government involvement, international organisations
Role of technology in travel and tourism development
Structure of the travel and tourism industry: sectors, interrelationships, chain of distribution
Sustainable tourism: principles, strategies, examples
The marketing mix: product, price, place, promotion
Time zones: calculation, impact on travel
Tour operators and travel agents: roles, services, distribution channels
Transport: air, sea, road, rail, factors affecting choice
Types of products and services: accommodation, transport, attractions, tours