9 Audience (3)
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Information Communication Technology ICT
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1.
A local charity is creating a poster to raise awareness and donations for their work supporting homeless people. Identify three different target audiences for this poster and explain how the language and imagery used should be adapted to effectively communicate with each audience.
Three potential target audiences and adaptations are:
- Local Residents: The poster should use emotionally engaging imagery of people benefiting from the charity's work. The language should be clear, concise, and focus on the local impact – e.g., "Help us support our neighbours." It should highlight the tangible benefits of donating, such as providing food, shelter, and support.
- Local Businesses: The poster should emphasize the benefits of corporate social responsibility. The language should be professional and highlight potential sponsorship opportunities and positive brand association. Imagery could show a partnership between the charity and a local business.
- Potential Volunteers: The poster should focus on the opportunity to make a difference and the personal rewards of volunteering. The language should be enthusiastic and inviting, highlighting the skills volunteers can develop and the positive social impact they can have. Imagery could show volunteers in action.
Key Considerations: Each audience has different motivations and priorities. Understanding these differences is crucial for effective communication. The poster should maintain a consistent brand identity while tailoring the message to resonate with each specific audience.
2.
A company is developing an internal online training platform for its employees. Discuss three different stakeholder groups who would have an interest in the design and functionality of this platform. For each stakeholder group, explain their key requirements and how these requirements should be considered during the design process. Consider the different levels of technical expertise within the company.
Stakeholder Groups and Requirements:
- Employees:
- Key Requirements: Easy to use, relevant training content, accessible on various devices, clear progress tracking, and a user-friendly interface.
- Design Considerations: The platform should be intuitive and require minimal technical skills. Content should be broken down into manageable modules. Responsive design is crucial for access on desktops, tablets, and smartphones. Consider incorporating gamification elements to enhance engagement.
- Training Department/HR:
- Key Requirements: Ability to easily upload and manage training content, track employee progress, generate reports on training completion, and ensure compliance with regulatory requirements.
- Design Considerations: The platform should have robust content management features. Reporting tools should provide detailed analytics. Security measures should be in place to protect sensitive data. Integration with existing HR systems may be necessary.
- IT Department:
- Key Requirements: Platform should be secure, reliable, and compatible with the company's existing IT infrastructure. Easy to maintain and update.
- Design Considerations: The platform should be built using secure coding practices. Scalability is important to accommodate future growth. Documentation should be comprehensive. Consider cloud-based hosting for ease of maintenance.
3.
You are tasked with designing an ICT solution for a school to manage student attendance. The school has a significant number of students, and staff need a quick and efficient way to record attendance. Outline the key features of the ICT solution you would recommend, and explain how these features address the needs of both teachers and administrators.
The ICT solution for student attendance management should include the following key features:
- Digital Attendance Recording: A user-friendly interface (e.g., tablet app or web portal) for teachers to quickly mark attendance using a variety of methods (e.g., scanning student IDs, facial recognition, or manual entry). This improves efficiency and reduces errors.
- Real-time Data & Reporting: The system should provide real-time attendance data accessible to both teachers and administrators. Generate reports on attendance patterns, absent students, and reasons for absence. This allows for proactive intervention and support.
- Automated Alerts & Notifications: Automated alerts for unexplained absences, late arrivals, or patterns of truancy. Notifications should be sent to relevant staff (teachers, parents, administrators) via email or SMS.
- Integration with Student Database: Seamless integration with the school's existing student database to avoid duplicate entries and ensure data accuracy.
Addressing Needs:
- Teachers: The digital recording and simplified interface save time and effort, allowing them to focus on teaching. Real-time data helps them identify students who need support.
- Administrators: Comprehensive reporting provides valuable insights into attendance trends, enabling data-driven decision-making and resource allocation. Automated alerts facilitate timely intervention and improve overall student well-being.