1.1 Business activity - factors of production: land, labour, capital and enterprise
1.1 Business activity - concept of adding value and how added value can be increased
1.1 Business activity - concept of opportunity cost
1.2 Economic sectors - primary, secondary and tertiary sectors
1.2 Economic sectors - private and public sectors
1.3.1 Enterprise and entrepreneurship - characteristics of successful entrepreneurs
1.3.1 Enterprise and entrepreneurship - the importance of having a business plan
1.3.1 Enterprise and entrepreneurship - why governments support business start-ups
1.3.2 The methods and problems of measuring business size - problems when measuring business size
1.3.3 Why some businesses grow and others remain small - problems linked to business growth
1.3.3 Why some businesses grow and others remain small - why some businesses remain small
1.4.1 Different types of business organisation - advantages and disadvantages of joint ventures
1.5.1 Business objectives - the importance of business objectives
1.5.2 The role of stakeholder groups - objectives of different stakeholder groups
1.5.2 The role of stakeholder groups - how these objectives may conflict with each other
2.1.1 Recruiting and selecting employees - recommend and justify who to employ in a given situation
2.1.3 Training - importance of training to a business and to employees
2.1.3 Training - types of training: induction training, on-the-job training and off-the-job training
2.1.3 Training - advantages and disadvantages of the three types of training
2.2.1 Simple organisational structures - interpret simple organisational charts
2.2.2 The functions of management - planning, organising, coordinating, commanding and controlling
2.2.2 The functions of management - advantages and disadvantages of delegation
2.2.3 Leadership styles - the main leadership styles: autocratic, democratic and laissez-faire
2.2.3 Leadership styles - advantages and disadvantages of the main leadership styles
2.2.4 Why reducing the size of the workforce may be necessary - concept of downsizing
2.2.4 Why reducing the size of the workforce may be necessary - concept of redundancy
2.2.5 The role of trade unions - what a trade union is
2.2.5 The role of trade unions - benefits to employees of being a trade union member
2.3.1 Why communication is important - why communication is important for a business
2.3.1 Why communication is important - internal and external communication
2.3.2 Communication barriers - examples of communication barriers
2.3.2 Communication barriers - reasons for communication barriers
2.3.2 Communication barriers - problems caused by communication barriers
2.3.2 Communication barriers - how communication barriers can be reduced or removed
2.4.1 The importance of a well-motivated workforce - why people work
3.1.1 The role of marketing - identifying customer needs
3.1.1 The role of marketing - satisfying customer needs
3.1.1 The role of marketing - maintaining customer loyalty
3.1.1 The role of marketing - building customer relationships
3.1.1 The role of marketing - anticipating changes in customer needs
3.1.2 Understanding market changes - why consumer spending patterns may change
3.1.2 Understanding market changes - why some markets are becoming more competitive
3.1.2 Understanding market changes - calculate market share
3.1.3 Mass markets and niche markets - concepts of mass markets and niche markets
3.1.4 Market segmentation - advantages and disadvantages of market segmentation
3.2.1 Methods of market research - why businesses use market research
3.2.1 Methods of market research - the concept of sampling and why it is useful to businesses
3.2.1 Methods of market research - advantages and disadvantages of primary market research methods
3.2.1 Methods of market research - advantages and disadvantages of secondary market research methods
3.2.1 Methods of market research - factors influencing the accuracy of market research data
3.2.1 Methods of market research - analyse simple market research data
3.3.1 Product - the importance of brand image
3.3.1 Product - the role of packaging
3.3.1 Product - advantages and disadvantages of developing new products
3.3.1 Product - the main stages of the product life cycle: introduction, growth, maturity, decline
3.3.1 Product - interpret a product life cycle diagram
3.3.1 Product - advantages and disadvantages of different extension strategies
3.3.1 Product - recommend and justify an extension strategy to use in a given situation
3.3.2 Price - pricing methods: cost-plus, competitive, penetration, skimming, dynamic
3.3.2 Price - advantages and disadvantages of different pricing methods
3.3.2 Price - recommend and justify an appropriate pricing method for a given situation
3.3.3 Place - recommend and justify an appropriate distribution channel for a given situation
3.3.4 Promotion - reasons for promotion
3.3.4 Promotion - recommend and justify which method of sales promotion to use in a given situation
3.3.4 Promotion - recommend and justify which method of advertising to use in a given situation
3.3.5 Ecommerce - advantages and disadvantages of ecommerce for businesses
3.3.5 Ecommerce - advantages and disadvantages of ecommerce for customers
3.3.6 Marketing strategy - importance of the different elements in the marketing mix
3.3.6 Marketing strategy - recommend and justify an appropriate marketing mix for a given situation
3.4.1 Legal controls related to marketing - the effects of legal controls on marketing
4.1.1 Production processes - calculate labour productivity
4.1.1 Production processes - why efficiency is important for a business
4.1.1 Production processes - advantages and disadvantages of lean production methods
4.1.1 Production processes - why businesses hold inventory
4.1.1 Production processes - factors affecting how much inventory businesses hold
4.1.2 The main methods of production - job, batch and flow production
4.4.3 Break-even analysis - concept of break-even
4.4.3 Break-even analysis - complete or amend a simple break-even chart
4.4.3 Break-even analysis - interpret a break-even chart
4.4.3 Break-even analysis - calculate break-even output
4.4.3 Break-even analysis - define, calculate and interpret the margin of safety
4.4.3 Break-even analysis - limitations of break-even analysis
4.5.1 Why quality is important and how quality may be achieved - concept of quality control
4.5.1 Why quality is important and how quality may be achieved - concept of quality assurance
5.1.1 The need for business finance - short-term and long-term finance needs of a business
5.1.1 The need for business finance - concept and importance of working capital
5.2.1 The importance of cash and cash flow forecasts - why cash is important to a business
5.2.1 The importance of cash and cash flow forecasts - amend or complete a simple cash flow forecast
5.2.1 The importance of cash and cash flow forecasts - interpret a simple cash flow forecast
5.3.1 What is profit and why it is important - what profit is
5.3.2 Statement of profit or loss - make decisions based on simple statements of profit or loss
5.4.1 The main elements of a statement of financial position - concept of capital employed
5.5.1 Profitability - concept of profitability
5.5.2 Liquidity - concept of liquidity
5.5.3 Users of accounts - limitations of using accounts and ratio analysis
6.1.1 Business cycle - main stages of the business cycle: growth, boom, recession, slump
6.1.1 Business cycle - how each stage of the business cycle may affect a business
6.1.2 Effects of government policy - effects of changes in taxes on business profit
6.1.2 Effects of government policy - effects of changes in taxes on people’s income
6.1.2 Effects of government policy - effects of changes in government spending
6.1.2 Effects of government policy - effects of changes in interest rates
6.2.1 The importance of globalisation - opportunities and threats of globalisation for businesses
6.2.1 The importance of globalisation - import tariffs and import quotas
6.2.1 The importance of globalisation - effects of import tariffs and import quotas on businesses
6.2.2 Multinational companies (MNCs) - advantages to a business of becoming an MNC
6.2.3 External costs and benefits - external costs and external benefits of business decisions
6.2.4 Exchange rates - appreciation and depreciation of an exchange rate
6.3.1 Environmental issues - how businesses may respond to environmental issues
6.4.1 Ethical issues - how businesses may respond to ethical issues
6.4.1 Ethical issues - advantages and disadvantages of a business being ethical
6.5.1 The role of pressure groups - how pressure groups can influence business decisions