2.4.2 Methods of motivation (3)
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1.
A small retail company, "The Corner Shop", employs 15 people. Employee morale has been low recently, leading to increased staff turnover and decreased customer service. The owner believes that improving employee motivation is crucial for the company's success. Recommend and justify an appropriate method of motivation for The Corner Shop.
Recommendation: I recommend implementing a performance-related pay scheme, combined with opportunities for training and development.
Justification:
- Performance-related pay directly links effort and achievement to reward. This can significantly boost motivation by providing employees with a tangible incentive to improve their performance. It fosters a sense of fairness and recognition.
- Training and development opportunities demonstrate that the company values its employees and is invested in their future. This can increase job satisfaction and loyalty. It also equips employees with the skills they need to perform their jobs effectively, leading to greater confidence and competence. This addresses potential skill gaps contributing to low morale.
- For a small business like The Corner Shop, a performance-related pay scheme can be structured relatively simply, perhaps with clear, measurable targets linked to sales figures, customer satisfaction scores, or efficiency improvements.
- This approach addresses both extrinsic (pay) and intrinsic (development) motivators, creating a well-rounded strategy.
While other methods like team-building activities could be beneficial, the immediate need is to address the low morale and high turnover. Performance-related pay provides a direct incentive to improve, and training provides the means to do so. This combination is likely to yield the most positive results in the short to medium term.
2.
A local charity, "Helping Hands", relies heavily on volunteers. Volunteer numbers have been declining, and the charity is struggling to meet its objectives. The charity's manager wants to find ways to encourage more people to volunteer and to keep existing volunteers engaged. Recommend and justify an appropriate method of motivation for Helping Hands.
Recommendation: I recommend implementing a volunteer appreciation program, including regular social events and opportunities for skill development.
Justification:
- Volunteer appreciation is crucial for retaining volunteers and attracting new ones. Volunteers are motivated by a sense of purpose and belonging, and feeling appreciated reinforces this.
- Regular social events (e.g., team lunches, social gatherings) foster a sense of community and camaraderie among volunteers. This can improve morale and encourage continued involvement.
- Opportunities for skill development (e.g., workshops, training sessions) provide volunteers with valuable skills and enhance their sense of competence. This makes volunteering more rewarding and relevant.
- This approach appeals to both intrinsic and extrinsic motivators. The social events provide a sense of belonging (intrinsic), while the skill development offers a tangible benefit (extrinsic).
- For a charity, the social aspect is particularly important as it aligns with the values of helping others and building relationships.
- The program can be designed to be low-cost and easily implemented, leveraging existing resources and partnerships.
Simply asking for more volunteers is unlikely to be effective. A proactive approach that demonstrates appreciation and provides opportunities for growth is more likely to succeed. This program fosters a positive volunteer experience and reinforces the value of their contributions to the charity's mission.
3.
Question 2: Describe the advantages and disadvantages of using 'Employee of the Month' schemes as a method of motivation. Consider both the impact on individual employees and the wider impact on the workforce.
Advantages of 'Employee of the Month' schemes:
- Increased morale: Recognizing employees boosts morale and creates a positive work environment.
- Performance improvement: Provides a clear goal and encourages employees to strive for excellence.
- Positive role modelling: The 'Employee of the Month' can serve as a role model for others.
- Simple to implement: Relatively easy and inexpensive to set up.
Disadvantages of 'Employee of the Month' schemes:
- Can create demotivation amongst others: Employees who are not chosen may feel discouraged and undervalued.
- Subjectivity: The selection process can be perceived as unfair or biased.
- Short-term focus: May encourage employees to focus on short-term gains rather than long-term goals.
- Potential for competition: Can foster unhealthy competition between employees.
Wider impact on the workforce: The scheme's effectiveness depends on how it's implemented. If not carefully managed, it can create a divisive atmosphere. Transparency in the selection criteria is crucial to avoid resentment.