Paper 2 - Writing (3)
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English Language
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1.
Question 1
The following article is from a website aimed at teenagers.
Article Extract:
"The new 'Zest' phone is here, and it's a game-changer! Forget those clunky old phones – Zest boasts a lightning-fast processor, a stunning camera, and a battery that lasts all day. Plus, the sleek design will have everyone asking where you got it. It's the must-have gadget of the year! Pre-order yours now and get a free pair of wireless earbuds!"
Discuss how the language used in this article effectively targets its intended audience. Consider the linguistic features employed and their impact on the reader.
This question requires an analysis of the linguistic features used to appeal to a teenage audience. A strong answer would identify several key aspects:
- Informal Language: The use of phrases like "game-changer," "clunky," "stunning," and "must-have" creates a conversational and relatable tone. This avoids overly formal or academic language that would alienate teenagers.
- Exclamations and Enthusiastic Tone: The frequent use of exclamation marks and positive adjectives ("stunning," "lightning-fast") conveys excitement and enthusiasm, which is appealing to a younger demographic.
- Focus on Benefits and Social Status: The article highlights the benefits of the phone (fast processor, long battery) but also emphasizes its social implications ("sleek design will have everyone asking"). This taps into teenagers' desire for popularity and belonging.
- Direct Address and Call to Action: The phrase "Pre-order yours now" is a direct and persuasive call to action, common in marketing materials aimed at influencing purchasing decisions.
- Use of Slang/Contemporary Phrases: While not overtly slang-heavy, the language is current and avoids outdated terminology. The overall tone aligns with how teenagers communicate online and in informal settings.
The effectiveness of the language lies in its ability to connect with teenagers on their level, using language that is familiar, engaging, and aspirational. The language aims to create a sense of desire and urgency, encouraging them to purchase the product.
2.
Question 1
Analyze the ways in which writers’ and speakers’ choices of form, structure and language produce meaning and style in a text or speech you have studied.
This question requires a detailed analysis of how a chosen text or speech utilizes formal elements, structural organization, and linguistic features to convey its message and establish a particular stylistic effect. A strong response will identify specific examples of these choices and explain their impact on the audience's understanding and perception.
Key areas to consider:
- Form: Consider the genre (e.g., novel, poem, speech), its conventions, and how the writer adheres to or deviates from them. How does the form itself contribute to the meaning?
- Structure: Analyze the organization of the text – paragraphing, chapter divisions, use of repetition, shifts in perspective, etc. How does the structure shape the reader's journey and understanding?
- Language: Examine the writer's word choice (diction), sentence structure (syntax), figurative language (metaphor, simile, etc.), and tone. How do these linguistic choices create a specific style and contribute to the overall meaning?
- Meaning & Style: Crucially, the answer must connect the specific choices to their effect on meaning and style. How do these elements work together to create a particular impression on the reader/listener?
The answer should demonstrate a clear understanding of the relationship between form, structure, language, meaning, and style, supported by textual evidence.
3.
Question 2
Some critics argue that the form of a text is merely a superficial device, and that the content is what truly matters. To what extent do you agree with this assessment, using examples from texts you have studied?
This question presents a debatable statement about the importance of form in relation to content. A successful response will engage with this argument, considering both sides and offering a nuanced perspective supported by textual evidence. It will not simply endorse one view but will explore the complexities of the relationship between form and content.
Possible arguments to consider:
- Supporting the argument that content is paramount: The core message, themes, and ideas are the most important aspects of a text. Form is simply a vehicle for conveying these ideas. A powerful message can be communicated effectively through simple, direct forms.
- Supporting the argument that form is significant: The form of a text actively shapes how the content is received and understood. Form can enhance meaning, create atmosphere, and reinforce themes. A carefully chosen form can amplify the impact of the content.
- A nuanced approach: Acknowledge that both content and form are interconnected and mutually influential. They work together to create a cohesive and meaningful whole. The effectiveness of a text often depends on the interplay between the two.
The answer should provide specific examples from texts to illustrate the impact of form on content, or vice versa, demonstrating a critical understanding of the relationship between the two.